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Acceptable Use Policy

**Effective Date:**1st Jan 2026
Provider: Vendita
Platform: Vendita.io

1. Purpose

This Acceptable Use Policy governs access to and use of the Platform and all related services, features, integrations, messaging channels, AI tools, automation features, analytics, and communications functionality made available by Vendita Software Ltd..

This Policy is intended to protect the integrity of the Platform, the rights of individuals, the legitimate interests of Subscribers, and compliance with applicable law, carrier rules, partner requirements, and third-party platform policies.

This Policy forms part of the agreement between Vendita Software Ltd. and each Subscriber. By accessing or using the Platform, Subscriber agrees to comply with this Policy.

2. Scope

This Policy applies to all use of the Platform by Subscriber and its authorised users, including any use of:

  • AI agents
  • campaigns and automations
  • contact uploads and CRM syncs
  • SMS, WhatsApp, email, and voice functionality
  • AI-generated messages and replies
  • scripts, prompts, workflows, and knowledge materials
  • integrations with third-party systems
  • exports, analytics, and operational reporting

Subscriber is responsible for ensuring that its employees, contractors, administrators, agents, and other authorised users comply with this Policy.

3. General Rule

Subscriber may use the Platform only for lawful, legitimate, authorised business purposes and only in a manner consistent with:

  • this Policy
  • the Terms of Service
  • the Privacy Policy
  • the Data Processing Agreement, where applicable
  • all applicable laws and regulations
  • carrier and telecommunications rules
  • third-party integration terms and channel policies

Subscriber must not use the Platform in a way that is deceptive, abusive, unlawful, harmful, misleading, discriminatory, invasive of privacy, or likely to create legal, regulatory, security, reputational, or operational risk for Vendita Software Ltd., its service providers, or any third party.

4. Prohibited Contact Data and Collection Practices

Subscriber must not upload, import, sync, store, process, or use through the Platform any personal data or contact data that:

(a) was collected, purchased, licensed, scraped, harvested, brokered, or otherwise obtained unlawfully;
(b) is used without any required consent, notice, lawful basis, or legal justification;
(c) has been obtained in breach of applicable privacy, consumer protection, direct marketing, employment, telecommunications, or anti-spam laws;
(d) relates to individuals who have opted out, unsubscribed, objected, or otherwise should not be contacted;
(e) is inaccurate, misleading, stale, fabricated, or intentionally misclassified; or
(f) Subscriber does not have the legal right to use in connection with the Platform.

Subscriber must not use the Platform to upload or process prohibited categories of data, including:

  • health information or medical records
  • biometric data
  • political opinions
  • religious beliefs
  • trade union membership
  • sexual orientation or sex life data
  • precise financial account information
  • government identification numbers unless expressly authorised
  • information relating to children
  • other special category or similarly sensitive data unless expressly authorised in writing by Vendita Software Ltd.

5. Prohibited Communications Use

Subscriber must not use the Platform to send, initiate, automate, or facilitate communications that:

(a) violate applicable direct marketing, privacy, anti-spam, telecoms, or consumer protection laws;
(b) are sent without any legally required consent, lawful basis, or authorisation;
(c) misrepresent the sender, source, purpose, or nature of the communication;
(d) contain false, misleading, defamatory, fraudulent, threatening, abusive, harassing, or unlawful content;
(e) are intended to spam, annoy, intimidate, pressure, or harass recipients;
(f) ignore or override opt-out, unsubscribe, do-not-contact, or suppression signals;
(g) are sent outside any legally required time, window, or channel restriction;
(h) are designed to evade carrier controls, regulatory obligations, or recipient preferences; or
(i) otherwise create legal or reputational risk for Vendita Software Ltd. or its service providers.

Subscriber is solely responsible for ensuring that each communication initiated through the Platform is lawful in the relevant jurisdiction and channel.

6. SMS, WhatsApp, Email, and Voice Rules

Without limiting other restrictions in this Policy, Subscriber must not use the Platform to:

(a) send SMS or WhatsApp messages where prior consent, express consent, or another lawful basis is required and not present;
(b) initiate voice calls, including AI-enabled voice calls, without any consent, disclosure, or authorisation required by applicable law;
(c) send commercial email in violation of applicable sender identification, unsubscribe, or content requirements;
(d) send communications to numbers, addresses, or recipients who should reasonably be understood to be suppressed, opted out, blocked, or restricted;
(e) circumvent template approval requirements, carrier restrictions, sender identity rules, or provider messaging policies; or
(f) use one channel to evade rules that would otherwise apply to another channel.

Where a law or platform rule requires a specific disclosure, consent standard, sender identification, or opt-out method, Subscriber is responsible for ensuring compliance before using the relevant feature.

7. AI and Automation Restrictions

Subscriber must not use the Platform’s AI features, agents, prompts, workflows, or automation tools to:

(a) impersonate a real person deceptively;
(b) deny that a communication is AI-generated where disclosure is required by law or where the recipient directly asks and applicable law or policy requires truthful disclosure;
(c) generate unlawful, deceptive, defamatory, discriminatory, abusive, or manipulative communications;
(d) make false claims about products, services, pricing, guarantees, qualifications, or outcomes;
(e) generate content intended to mislead recipients about identity, authority, urgency, legal rights, or consequences;
(f) target or exploit vulnerable individuals in an unfair or unlawful manner;
(g) automate communication flows in a way that disregards lawful opt-outs, objections, or suppression events; or
(h) use the Platform in a way that would violate applicable AI transparency or consumer protection requirements.

Subscriber is responsible for all prompts, instructions, generated content, workflow decisions, and automated outputs used through its Account.

8. Platform Abuse and Security Restrictions

Subscriber must not, and must not permit any third party to:

(a) interfere with, disrupt, damage, probe, scan, or test the vulnerability of the Platform except as expressly authorised in writing;
(b) bypass, disable, or circumvent security, rate limits, access controls, usage limits, or monitoring controls;
(c) attempt to gain unauthorised access to accounts, data, systems, environments, or integrations;
(d) upload malicious code, malware, viruses, worms, trojans, scripts, or harmful payloads;
(e) engage in credential theft, phishing, spoofing, or social engineering through or against the Platform;
(f) reverse engineer, decompile, disassemble, scrape, or extract the Platform or its outputs except as expressly permitted by the Terms of Service;
(g) use the Platform to benchmark, train, build, or improve a competing service, model, or workflow; or
(h) use the Platform in a way that materially degrades platform performance or creates disproportionate infrastructure burden.

9. Third-Party Services and Integrations

Subscriber must not use third-party integrations connected to the Platform in a manner that violates:

  • the terms or policies of the relevant third-party provider
  • applicable law
  • this Policy
  • the rights of any individual or organisation

Subscriber is responsible for ensuring that any CRM, telephony, messaging, AI, email, or data source connected to the Platform is used lawfully and only for authorised purposes.

Subscriber must not use the Platform to ingest, sync, or act on data from third-party systems unless Subscriber has the right to access and use that data for the relevant purpose.

10. Fair Use of Exports, Analytics, and Access

Subscriber may use exports, analytics, and reporting data made available through the Platform for its own internal business purposes.

Subscriber must not:

(a) resell, publish, or distribute Platform-derived analytics or materials in a way that reveals or misuses protected Platform information;
(b) use exports or analytics in a manner that violates privacy, confidentiality, or applicable law;
(c) use access to the Platform or its data structures to replicate, clone, or compete with the Platform; or
(d) share access credentials or permit unauthorised third parties to use Subscriber’s account.

11. Investigations and Enforcement

Vendita Software Ltd. may investigate any actual, suspected, or reported violation of this Policy.

To protect the Platform, its users, recipients, service providers, and legal position, Vendita Software Ltd. may at any time and without liability:

(a) monitor use of the Platform;
(b) review content, workflows, prompts, campaigns, or communications where reasonably necessary for support, security, compliance, abuse prevention, or legal reasons;
(c) suspend or restrict access to specific features, channels, campaigns, workflows, integrations, or accounts;
(d) remove, disable, block, or reject content, campaigns, or automations;
(e) require Subscriber to provide information, records, or remediation steps;
(f) suspend or terminate the Account; or
(g) report conduct to regulators, carriers, third-party providers, or law enforcement where required or appropriate.

Vendita Software Ltd. may take enforcement action based on risk, not only confirmed violations.

12. Subscriber Cooperation

Subscriber must cooperate promptly with any reasonable request from Vendita Software Ltd. relating to actual or suspected misuse of the Platform, including by providing:

  • evidence of consent or lawful basis where relevant
  • contact source information
  • campaign details
  • scripts or message content
  • records relating to opt-outs or suppression handling
  • explanation of use cases, targeting, or workflow design
  • other compliance-related information reasonably requested

Failure to cooperate may itself constitute a violation of this Policy.

13. No Waiver

Failure by Vendita Software Ltd. to enforce this Policy in one instance does not waive its right to enforce it in any other instance.

14. Changes to This Policy

Vendita Software Ltd. may update this Policy from time to time to reflect changes in law, regulation, channel requirements, carrier rules, platform risk, product functionality, or business operations.

Updated versions become effective when posted or otherwise communicated, unless a later effective date is stated.

15. Contact

Questions regarding this Acceptable Use Policy should be directed to:

Vendita

legal@vendita.io
support@vendita.io
vendita.io